About the Role
We are seeking a dynamic Social Media Manager to develop, implement, and manage social media strategies for various clients across different platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Create and oversee the content calendar to ensure timely publication of high-quality content.
Collaborate with content creators and graphic designers to develop engaging content. Monitor SEO and user engagement and suggest content optimization. Communicate with industry professionals and influencers via social media to create a strong network.
Analyze and report on social media performance using tools like Google Analytics and other KPIs to measure performance of ongoing campaigns. Provide constructive feedback to our content creators.
Requirements
Requirements
2-3 years of experience as a Social Media Manager or similar role.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
Experience with doing audience and buyer persona research.
Good understanding of social media KPIs and web traffic metrics.
Familiarity with web design and publishing.
Excellent multitasking skills.
Critical thinker and problem-solving skills.
Team player with great interpersonal and communication skills.
Knowledge of SEO and how it applies to content marketing.
Basic understanding of social media advertising and targeting.
Competency in using analytics tools such as Google Analytics, Facebook Insights.
Basic graphic design skills using tools like Canva or Adobe Creative Suite are a plus.
Excellent writing and editing skills, with the ability to create engaging and grammatically correct content.
Strong verbal communication skills for articulating ideas to colleagues and clients.
Ability to generate creative ideas for content and campaigns that resonate with various target audiences.
A keen eye for visual aesthetics and attention to detail
Personal Attributes
Adaptability: Capacity to adapt to new trends, platforms, and changes in the social media landscape.
Analytical Thinking: Skill in interpreting data and analytics to make informed decisions and to improve social media strategies.
Leadership and Teamwork: Ability to lead projects, work collaboratively with a team, and delegate tasks when necessary.
Customer Focus: Understanding of customer service principles and a commitment to client satisfaction.
Additional Requirements
Portfolio/Work Samples: Candidates should provide examples of social media campaigns or content they have managed or created.